Monster Distribution is one of New Zealand's leading independent distributors of cutting-edge fishing gear for discerning Kiwi anglers who value high-quality products proven to catch the biggest fish.

We're keen fishermen and aim to put some of the world's best fishing gear into the hands of Kiwi anglers up and down the country. Fishing technology is evolving fast, with some incredible products coming out of Japan and other world-leading fishing nations - and we're making it available to you.

Browse our site, learn about our products, and find a stockist near you - we support over 200 fishing stores up and down the country. Having trouble finding a stockist? Get in touch so we can work with retailers to ensure you're looked after.


Monster Distribution is the New Zealand distributor for some of the world's top fishing gear -- Halco, Cortland, Fuji, Hayabusa, Maxima, Meiho, Mepps, Scotty, TFO, XBraid, Vexed, Yamashita & much more. We have new brands in the works as we constantly look to add products that complement our existing range.


As a supplier, you’ll benefit from our end-to-end marketing, wholesale, and warehousing solution—designed to grow your brand and get your products into more hands, faster. Our dedicated in-house IT team has developed a powerful B2B e-commerce platform and a customer-facing retail catalogue site, ensuring your products are not only easy to order but also well-represented and understood by anglers across New Zealand.


Our experienced marketing team specialises in both social media and print advertising. We collaborate with influential anglers to create authentic, high-impact sponsorship campaigns that put your products front and centre in the angling community.


With a state-of-the-art distribution centre in Ruakaka, we stock and ship some of the best fishing gear in the country. Thanks to our cutting-edge IT systems, we can fulfill and dispatch orders the same day they come in—keeping your products moving efficiently. Our B2B platform serves over 200 retail stores, providing live inventory updates and full product details, giving your brand the exposure and accessibility it deserves.


Partnering with us means instant access to a trusted and extensive retail network. We supply over 200 stores across New Zealand and the South Pacific, including top-tier retailers like Hunting & Fishing, Marine Deals, Smart Marine, and Burnsco, as well as a broad range of independent stores.


What sets us apart is our ability to hold stock locally in our Northlan distribution centre—ensuring retailers can access your products when they need them most. This reduces delays, prevents missed sales, and keeps your brand top-of-mind on shelves across the country.


With long-standing relationships and a dedicated local team, we offer strong market penetration, streamlined logistics, and responsive service. It’s a complete solution designed to help your products thrive in a fast-moving retail environment.

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