Monster Distribution is one of New Zealand's leading independent distributors of cutting-edge fishing gear for discerning Kiwi anglers who value high-quality products proven to catch the biggest fish.

We're keen fishermen and aim to put some of the world's best fishing gear into the hands of Kiwi anglers up and down the country. Fishing technology is evolving fast, with some incredible products coming out of Japan and other world-leading fishing nations - and we're making it available to you.

Browse our site, learn about our products, and find a stockist near you - we support over 200 fishing stores up and down the country. Having trouble finding a stockist? Get in touch so we can work with retailers to ensure you're looked after.


Monster Distribution is the New Zealand distributor for some of the world's top fishing gear -- Halco, Cortland, Fuji, Hayabusa, Maxima, Meiho, Mepps, Scotty, TFO, XBraid, Vexed, Yamashita & much more. We have new brands in the works as we constantly look to add products that complement our existing range.


We offer a comprehensive marketing, wholesale and warehousing solution, leveraging the best current technology to provide a superior distribution service. Our in-house IT team has built a robust B2B e-commerce solution for customers and a new retail catalogue site to help educate anglers on the great products we have to offer. Our in-house marketing team are experts on social media and print advertising, working alongside key anglers to develop sponsorship opportunities.


We have a distribution centre in Millwater, Auckland, full of the best fishing gear you can imagine. Using market-leading IT solutions, we can dispatch orders to stores the same day they are received. Our B2B website services over 200 retail stores with live stock updates and complete product information.


We service over 200 stores across New Zealand and the South Pacific. We supply all key New Zealand retail stores such as Hunting & Fishing, Marine Deals, Smart Marine, Burnsco and many many independent retailers. Monster Distribution benefits from long-term relationships with many retailers and having a dedicated local team, driving efficiencies and market penetration.

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