Providing anglers with affordable, durable lures that simply catch fish since 1950.

Crafted with meticulous attention to detail, Hayabusa offers a range of premium fishing gear.

Maxima - Unmatched quality since 1920, redefining excellence in angling experiences worldwide.

Introducing XBraid by YGK, where innovation meets excellence in fishing line technology.

Made in Japan, Versus Meiho provide innovative, high quality and durable tackle storage systems.

Vexed Fishing - Unique, innovative fishing tackle straight out of Western Australia.